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Built by publicists.
Run by you.

A custom 3-month PR plan built for founders and in-house marketers who want agency-level strategy they can run themselves. This plan gives you the structure, tools, and guidance to move forward with confidence.

  • We analyze where your brand stands in the media landscape and what’s needed to break through. Before we build your plan, we dig into your digital footprint, industry positioning, and past PR efforts. This includes a review of your:


    • Media visibility to date (mentions, backlinks, quotes, and press coverage)
    • Website and social media presence (to ensure you’re press-ready)
    • Competitive landscape (how you stack up against others in your space)
    • Relevant media trends (what outlets and journalists are covering in your niche)

     

    The goal is to identify your strongest story assets and any gaps that might be holding you back so we can build a strategy that meets you where you are.

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  • We turn your brand into a media-friendly story and tie it to what’s newsworthy. We develop a custom PR angles aligned with real media trends. Your strategy will include:


    • Multiple newsworthy pitch angles, blending seasonal hooks, evergreen storylines, and founder/expert positioning
    • Tactical story suggestions that resonate with journalists (e.g. data, firsts, trends, community angles, or founder origin stories)
    • Media segment targeting, with suggestions for local, trade, and national outlets to pursue

     

    This section is built to help your team focus on stories the media actually wants to cover backed by the kind of framing that makes journalists say yes.

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  • We remove all the guesswork and tell you exactly what to send and when. You’ll receive a clear, 3 month PR calendar that outlines:


    • What to pitch and when, based on editorial lead times and seasonal relevance
    • Follow-up guidance, so you know how and when to re-engage without being annoying
    • Copy-and-paste pitch templates, tailored to the angles in your plan and ready for personalization
    • Special date alerts, such as holidays, awareness months, or news trends tied to your niche

     

    This timeline is designed to keep outreach consistent and strategic, even if you’re short on time or new to PR.

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  • We walk your team through the plan, provide live coaching, and set you up for success. This session is equal parts strategy and coaching. We’ll meet with your team (founder, marketing lead, or anyone who will handle outreach) to:


    • Review your audit results and explain what’s working and where to improve
    • Break down each pitch angle and how to personalize it
    • Walk through the pitch calendar and answer implementation questions
    • Offer on-the-spot coaching
    • Cover media best practices, including how to respond to inquiries, how to follow up, and what makes a good interview

     

    This ensures your team has the clarity and confidence to carry the plan forward without second-guessing.

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  • We write and distribute a professionally crafted press release to give you a visibility boost right away. To jumpstart your outreach efforts, we’ll develop and distribute one press release announcing a timely story, such as a new product launch, company milestone, or founder story. This includes:


    • A professionally written release, crafted with media-friendly language and SEO keywords
    • National presswire distribution to boost credibility and generate links
    • A distribution report showing coverage and impressions from the release

     

    This gives you an instant win and a shareable asset to anchor your PR strategy.

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Because you've got better things to do than search "How to pitch Forbes"

Contact Information

Your PR Goals

Help us understand where you want this PR plan to take you.

(ex: get press for a launch, grow visibility, land founder features, etc.)

The Core of Your PR Push

Let's focus in on what matters most right now.

(ex: dates, product drops, team growth, funding, etc.)

(ex: sustainability, mental health, small business, seasonal moments like back-to-school or holiday gifting, or awareness months like Pride or Breast Cancer Awareness, etc.)

Telling Your Story

These questions help us uncover what makes your brand stand out.

(ex: brand voice, founder story, innovation, etc.)

Have you received any media coverage before?

Add previous media links and a short description of your experience.

Additional Information

(ex: fun facts, founder backstory, or extra context we should have)

Add any URLs you'd like us to review before building your PR plan.

Final Review

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Total
$2499

This one-time service fee includes: A full PR audit, custom 3-month pitch strategy, personalized media angles, a copy-and-paste email timeline, a 60-minute team training session, and one professionally written and nationally distributed press release through EIN Presswire by one of our publicists.

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