Frequently Asked Questions
General Questions
Press Desk is a professional press release writing and distribution service for businesses, brands, events, agencies, and creators.
Our team takes your announcement, turns it into a professionally written press release, distributes it, and delivers a full placements report once it’s published.
The process is built to be straightforward, fast, and accessible without the overhead of a traditional PR agency.
A press release is an official news announcement distributed online to share information about a business, brand, organization, event, public figure, or project.
Press releases are commonly used to announce launches, openings, partnerships, milestones, events, campaigns, awards, and other noteworthy updates.
When distributed properly, press releases can help increase online visibility, support SEO, create searchable media coverage, and improve discoverability across search engines, news platforms, and AI-powered search tools.
Start by submitting your details through the Publish a Press Release page.
You can submit the details yourself, or opt to have a member of our staff call you to gather the information we need if you’d prefer additional support.
Once submitted, our team of publicists reviews your information, writes and formats your press release, and prepares everything for distribution. You’ll receive a draft to review and approve before anything is published.
After approval, we handle the full distribution process and deliver a placements report with live links once your press release is published online.
Press Desk is operated by real publicists with real agency experience.
Every member of our team has spent years working in professional public relations, leading national campaigns, securing media coverage, and working with major brands, companies, events, and public figures.
Every press release is written and distributed by an experienced publicist who has managed this process thousands of times, with a strong focus on maximizing visibility, reach, and overall return on investment.
Press release distribution is a valuable tool for anyone looking to maximize exposure around an announcement, build credibility online, and create searchable coverage across news and search platforms.
A professionally distributed press release helps increase visibility around important updates while making your announcement easier to discover online through media outlets, search engines, and AI-powered search tools.
Proper press release writing and distribution is also more technical than many people realize. Formatting, structure, writing style, and distribution setup can all impact the reach, visibility, and overall performance of an announcement online, which is why many businesses, organizations, and individuals choose to work with professionals rather than handling the process themselves.
Press Desk currently offers one-off press release distribution directly through the website.
Recurring weekly and monthly press release plans are also available for clients looking for ongoing distribution support.
For more information and custom pricing, please contact our team through the contact page.
Press Release Writing & Editing
We only ask for the core information needed for our team to properly write and position your press release.
The submission process is designed to be simple, and most clients are able to complete it in just a few minutes. If our team needs any clarification or additional details, we will reach out directly during the writing process.
Clients can also choose to have a member of our team call them directly to gather the necessary information instead of completing the submission form themselves.
Absolutely, but it is not always necessary.
Many clients submit simple notes, rough ideas, or basic announcement details for our team to work from. Additional information is always helpful for aligning on the exact vision, messaging, and positioning of the release, but our team is also happy to guide and shape that process for clients looking for a more hands-off experience.
Yes. Every press release is sent via email for review before distribution.
Nothing is published until the release has been reviewed, approved, and signed off on by you or your team.
Yes. One round of revisions is included during the review process before distribution.
After revisions are completed, the updated release will be sent back for final review and approval before publication.
Press Release Distribution & Media Coverage
Press releases are distributed across a wide network of news, media, and syndicated publishing platforms.
Distribution coverage varies depending on the content and category of the release, but placements commonly appear across news websites, search engines, financial feeds, local media affiliates, and other online publishing platforms.
Press Desk is focused on maximizing the visibility and reach of every press release through professional writing, proper formatting, and experienced distribution practices.
While editorial coverage is always determined independently by media outlets and journalists, a professionally written and properly distributed press release can substantially improve media pickup opportunities and overall online reach.
The number of placements can vary depending on the content and category of the press release.
Most press releases are distributed across a large network of news and syndicated publishing platforms, often resulting in publication across hundreds of online websites and media outlets.
Press releases are distributed across online news and publishing platforms that are indexed by major search engines, including Google.
Visibility can vary depending on the content, competition, and search relevance of the release, but professionally distributed press releases can contribute to stronger online search presence and discoverability over time.
Yes. Press releases can include images, website links, social media links, quotes, contact information, and other supporting materials when appropriate for the release.
Our team will review all submitted materials and properly format them for distribution as part of the writing and preparation process.
Turnaround & Timing
Most press releases are written and sent for initial review within 1 to 2 business days after submission.
Final publication timing can vary depending on revision requests, approval response times, and scheduling preferences.
Once the press release has been reviewed, approved, and signed off on, distribution is typically completed the same day or within 1 business day depending on timing and scheduling preferences.
Yes. Press releases can be scheduled for future distribution dates and times during the review and approval process.
In many cases, scheduling distribution in advance is recommended to better align with launches, events, announcements, campaigns, or broader media timing strategies.
Guidelines & Requirements
Press Desk works with a wide range of press release categories, including business announcements, launches, events, partnerships, openings, milestones, campaigns, public figures, organizations, and general news distribution.
All submissions must comply with distribution platform guidelines and applicable legal or advertising standards.
Yes. Press releases can include images, website links, social media links, quotes, contact information, and other supporting materials when appropriate for the release.
Our team will review all submitted materials and properly format them for distribution as part of the writing and preparation process.